Professional Certificate on Digital Marketing

COURSE DESCRIPTIONS

If you want to be successful with Digital advertising, you might love this course! You will discover complete skill set needed for Facebook & Google Adwords advertising that will lead you to strategize Facebook & Google Adwords campaign effectively & in prescribed manner to grow your brand exponentially. This course best fits with marketing professionals who thinks in dynamic way and would love to boost their existing strategy with Digital Marketing. However existing social media marketer (Especially Freelancers) & Traditional Advertising Agency Professionals might be beneficial by integrating Digital Marketing strategy with their existing marketing & branding strategy.

In Bangladesh thousands of companies have adopted Facebook marketing strategy with their mainstream marketing strategy. Many of the MNCs including but not limited to Unilever, Grameenphone, Robi, and Standard Chartered bank have already adopted Digital marketing strategy to promote their brand and thus created a huge scope of employment in such industry. It’s a growing industry and hoping to generate at least 1 lac of employment within next 3-5 years. After taking this course you can best fit with the following sectors:

MNCs Digital Marketing Team;
Digital Marketing Agency;
E-commerce Industry;
FMCG Sector;
Software Industry;
Freelancing @ Upwork

Happy Digital Marketing!

LEARNING OUTCOMES

At the end of this course, you will be able to:

Define Digital marketing;
Design, Measure, Analyze, Improve & Control your Facebook Campaign;
Design, Measure, Analyze, Improve & Control Your Google Adwords Camaign;
Measure Ad Performance leveraging the power of Google Analytics;
Prepare yourself for achieving prestigious “Google Adwords Certification”

LEARNING METHODOLOGY

Learning by Doing
Powerpoint Presentation
Quiz
Interactive Lecture
Question and answer session

TRAINING SESSIONS AND CONTENT

Module 01 : Facebook Marketing (20 Hours)

Session 01 & 02 : ABC of Facebook Marketing

Define Facebook Marketing, Comparison Between Facebook Marketing & Google Advertising, Creating a Basic Sales Funnel for Facebook, Create and Optimize a Facebook Page, Vanity URL on Facebook, SEO Tips for Optimizing Facebook Page, Facebook Page Insights,

Session 03 & 4 : ABC of Facebook Marketing

Create and Optimize a Facebook Page, Vanity URL on Facebook, SEO Tips for Optimizing Facebook Page, Page Creator Studio, Facebook Page Insights, Competitor watching, Facebook Shop, Facebook Page Role, Facebook Message Auto Reply, Sharing Debugger Tools Facebook, Facebook Ad Manager vs Business Manager

Session 05 & 6: Strategic Planning for Maintaining FB Page

Vission, Mission & Aspirations; Core Values; SWOT Analysis, Competitive Advantages; Competitor Analysis, Weekly, Daily, Monthly & Quarterly KPI; Short Term Goals, Long Term Goals,

Session 07 : Explore Facebook Ads (Audience Exploration)

Billing Issues in Bangladesh; 5 Must Have Elements of Facebook Ad Campaign, Steps of creating a Facebook Campaign, Different Types of Audience : Saved Audience, Custom Audience & Look-A-Like Audience, Perfect Audience Setting Approach,

Session 08: Explore Facebook Ads (Campaign Structure)

Facebook Campaign Structure, Campaign > Adset > Ad, Daily Budget Vs Lifetime Budget, Campaign Budget Optimization, Facebook Ad Image/Video Specification

Session 09 : Explore Facebook Ads (Campaign Objectives)

Different types of campaign objectives, Which objectives is appropriate for your business, Lead Generation Advertising Policies Social Media Management Rules Content Posting Rules Facebook Content Calendar Generating Leads with Facebook Lead Nurturing & Management using Facebook

Session 10: Explore Facebook Messenger Ad

Importance of Messenger Ad Campaign, Advanced JSON Setup for Messenger Marketing.

N.B: Will be discussed further in ManyChat Session

Session 11 & 12 : Digital Marketing Campaign Measurement Jargon

Impression, Reach, Frequency, Result, CPR, CTR, CPC, Result Rate, CPM, Quality Ranking, Video Views, Relevance Score, Conversion Rate, ROAS, A/B Test for Facebook Marketing, Advanced A/B test using Google Optimize, Frequency Cap, LTV (Lifetime Value)

Session 13: Interrelationship Extravaganza : Facebook Ad Manager + Google Tag Manager + Website + Google Analytics

Explore the basic of UTM Parameters, Importance of UTM parameters,Creating Unified UTM Parametres, Goole Spreadsheet template for creating unified UTM parametres, Explore relationship between between UTM parameters and Google analytics.

Session 14 : Ad Fatigue Problem : Evergreen Campaign of Facebook

How to recognize ad fatigue, Review CRFC Metrics, Overcoming ad fatigue, Set up evergreen campaign to overcome ad fatigue issue.

Session 15: Facebook Content Creation IDEA, Process & SOP

80/20 Rule for Content Creation, Facebook Content Idea development process, Standard operational procedure (SOP) for content creation. Brand Content vs Sales Content, Storytelling strategies.

Session 16: Facebook Pixel : A Magic Tool of Re-marketing

Introduction to Facebook Pixel, Standard Events, and Custom Conversions ; Set up Facebook Pixel using Google Tag Manager, Create Custom Conversion, Contact form 7 tracking using GTM

Session 17: Google Tag Manager for Facebook Marketing

Introduction to Google Tag Manager (GTM), Why GTM is used in Facebook Marketing?, Set Up Facebook Pixel Using GTM, Facebook Standard & Custom Event Setup using GTM,

Session 18: Facebook Reporting & Analytics

Create a Report using Facebook reporting, Facebook Ad Optimization, Ad relevance optimization technique, Placement Optimization, Adset

Session 19 : MS Excel to Visualize Data and Optimize Ad

Concatenate Function for custom audience creation, Chart creation using MS Excel, Primary Axis vs Secondary Axis,

Session 20: Tips & Tricks of Facebook Advertising

Module 02 : Facebook Messenger Bot Set Up using ManyChat (4 Hours)

Session 01: Set Up Many Chat & Explore ManyChat Features

Set up Manychat with Facebook Page, Understanding subscribers, Introduction to Growth Tools

Session 02: Set Up Menu

Set up default menu bar for Facebook messenger,

Session 03: Keywords, Sequence, Rules & Flow

Difference among keywords, sequences and Flow, Create a new keyword

Session 04: Practical Session : How we implemented Chatbot using Manychat for a Physician

Process to develop a Chatbot using ManyChat, Practical Session

Module 3: Google Adwords Session : Introduction to Google Adwords (8 Hours)

Session 01: Introduction to AdWords

Paid Search vs. Organic Search; the Psychology of Search, Benefits & Features of AdWords, Search vs. Display Display Network

Session 02 : Different Types of Ad Format

Ad Formats: Text Ads, Image Ads, Video Ads, Mobile Ads, Rich Media Display Ads

Session 03: Google Adwords Account

Account registration and settings, Navigation, Account Structure

Session 04: Google Adwords Campaign Structure

Google Adwords Campaign Structure: Account > Campaign > Ad Group > Ads, Components of a Campaign; Creating a Campaign; Campaign settings; Editing a Campaign

Session 05: Keyword Planner & Display Planner

Introduction to Keywords, Use of Keyword planner to research keyword, Introduction to Display planner, Placement Strategy of Google Adwords.

Session 06: Playing with Ad Group

Creating Ad Groups; Editing Ad Groups; Monitoring; Best Practices.

Session 07: Bidding & Budgeting

Bidding & Budgets: Setting & Managing Bids, Setting & Managing Budgets, Impacts on Ranking, Best Practices.Performance Monitoring & Conversion Tracking: How Google Measures Performance, Troubleshooting, Optimization Performance.

Session 08: Google Adwords Ad Quality

Ad & Site Quality: Quality Score, How Its Determined, Landing Page & Site Quality, Best Practices.

Module 04 : Google Analytics , Google Tag Manager, Data Studio (4 Hours)

Sessions 01: Understanding Metrics Bounce Rate, Pageviews, %Exit,

Session 02:

Event Tracking Goal Setup Metrics & Dimension

Module 05: Email Marketing & CRM (4 Hours)

Course Details

Training Type Live Online Training

Date April 10, 2020

Class Time 06:00 PM- 08:00 PM

No of Classes 24