Search Engine Optimisation (SEO) -Basic to Advanced

COURSE DESCRIPTION

If you want to be successful with Facebook advertising, you might love this course! You will discover complete skill set needed for Facebook advertising that will lead you to strategize Facebook marketing campaign effectively & in prescribed manner to grow your brand exponentially.  This course best fits with marketing professionals who thinks in dynamic way and would love to boost their existing strategy with Facebook Marketing. However existing social media marketer (Especially Freelancers) & Traditional Advertising Agency Professionals might be beneficial by integrating Facebook Marketing strategy with their existing marketing & branding strategy.

 

In Bangladesh thousands of companies have adopted Facebook marketing strategy with their mainstream marketing strategy. Many of the MNCs including but not limited to Unilever, Grameenphone, Robi, and Standard Chartered bank have already adopted Digital marketing strategy to promote their brand and thus created a huge scope of employment in such industry. It’s a growing industry and hoping to generate at least 1 lac of employment within next 3-5 years. After taking this course you can best fit with the following sectors:

 

  • MNCs Digital Marketing Team;
  • Digital Marketing Agency;
  • E-commerce Company;
  • FMCG Sector;
  • Software Industry;
  • Freelancing @ Upwork

 

Happy Facebook Marketing!

LEARNING OUTCOMES

At the end of this course, you will be able to:

  • Explore Ins & Outs of Facebook Marketing
  • Create Your Business Page with professional manner;
  • Discover the magic of Power Editor;
  • Create Target Audience (Custom, Saved & Look A Like) using Power Editor;
  • Design, Measure, Analyze, Improve & Control your Facebook Campaign (DMAIC Process);
  • Use proper Facebook Marketing leveraging its prescribed structure: Account > Campaign > Adset > Ads;
  • Set up Facebook Pixel to your Website to measure your ad performance.

LEARNING METHODOLOGY

  • Learning by Doing
  • Powerpoint Presentation
  • Quiz
  • Interactive Lecture
  • Question and answer session

TRAINING SESSIONS AND CONTENT

1st Class: SEO Introduction

  • What is SEO?
  • Necessity of SEO
  • Information about search engines
  • Concepts about Organic and Paid Traffic
  • How does Google work?
  • Concepts about Google Algorithms
  • Important Google ranking factor

 

2nd and 3rd Class: Keyword Research

  • Manual Keyword Research (Step by Step)
  • Keyword research using premium tools
  • Competition Analysis
  • Basic Keyword Research for Affiliate, AdSense, Event Blogging

 

4th Class: Advanced Keyword Research by Tapas Ghosh

  • Use of advanced level of keyword tools
  • Keyword Research and Excel
  • Creating a Group of Keywords for Content planning

 

5th Class : Project Documentation and Plan Setting

  • Project Analysis
  • Article Writing and Publishing Plan
  • Backlink Building Plans
  • Social Media Planning
  • Sub Task Synchronization and Documentation

6th and 7th Class: Content Development

  • Significance and requirements of the content
  • Content Strategy Development
  • Basic concept of content writing
  • Finding Ideas for Money Content, Info Content and Other Content
  • Importance in writer selection for project and how?
  • How to give writing instruction to a writer

 

8th and 9th Class: Introduction and Use of WordPress

  • How to install WordPress
  • Important SEO Plugins
  • Concepts about menus, categories, tags
  • Creating Pages and Posts
  • Ideas about other essential pages
  • Technique for publishing a conversion optimized article
  • Site Structure and Design

 

10th – 12th Class: OnPage SEO

  • Concepts about OnPage SEO
  • Titles, subtitles, meta descriptions
  • Internal and external linking
  • Keyword Density Optimization
  • LSI Keyword Optimization
  • Image optimization
  • Sitemaps and robot.txt
  • Speed optimization
  • Canonicalization
  • Use of Yoast SEO Plugin
  • Other Essential Onepage SEO Factors

 

13th and 14th Class: Social Signal

  • Facebook Page Setup and Traffic Generation
  • Twitter Marketing and Traffic Generation
  • Pinterest board creation and traffic generation
  • Reddit Marketing & Traffic Generation

 

15th – 29th Class: Offpage SEO

  • Concepts about backlinks
  • Competitor Site Analysis with Ahrefs
  • White Hat Link Building Strategy
  • Low OBL Blog Commenting
  • Social bookmarking
  • Directory link building
  • Documents Link Building
  • Forum link building
  • Profile link building
  • Q / A Link Building
  • Web 2.0 Link Building
  • Guest Post Outreach

 

Class 21: Use of Essential and Important SEO Tools

  • Google Webmaster / Search Console
  • Google Analytics
  • Ahrefs
  • Long Tail Pro
  • Ninja Outreach

 

Class 22: Google Adsense By Different People

  • Details about Google Adsense
  • Google Ad Optimization
  • Other ad networks
  • Ad Conversion Optimization

 

Class 23: SEO Service Sales in the Marketplace (Special Class By Faisal Mustafa)

  • Gig creation and optimization in Fever
  • Fever Tips and Tricks

 

Class 24: SEO Career Guideline

Course Details
Training Type Live Online Training
Date May 10, 2020
Class Time 08:00 PM- 10:00 PM
No of Classes 32
Class Schedule Sunday, Tuesday, Thursday
Duration 64 Hours
Last Date of Reg. May 09 ,2020
Contact 0155 777 0123
Email Us training@digitalhubltd.com
Venue House-8, Road-4/A, Ground Floor, Dhanmondi, Dhaka.
Price 20,000 BDT 10,000 BDT
50% off if paid before May 6 ,2020
About The Trainer
Instructor Saied Rahaman
RELATED COURSE
Who Should Join
  • E-commerce Entrepreneurs
  • Company Owners
  • Marketing & Brand Professionals
  • Marketing Agency Owners/Professionals
  • Online Marketers & Freelancers
  • University Students
  • Anyone interested in Online Marketing
What Will Be Provided
  • Search Engine Optimisation (SEO) Book
  • Course Materials
  • Digital Hub Solutions Ltd. Branded goodies
  • Digital Hub Solutions Ltd. branded certificate
Location